Author Q&A with Denis Sheeran

sheeranDenis Sheeran is currently the Supervisor of Mathematics, grades K – 12 in Chatham, NJ and adjunct mathematics professor at the County College of Morris in Randolph, NJ.  Denis has a B.A. in Mathematics Education, a Master’s in Educational Leadership, and is a Level 2 Google Certified Educator.

Prior to moving back to NJ, he taught high school mathematics for 13 years in Lake Forest, IL. Denis has provided professional development to schools and conferences across the country.

Thanks, Denis, for sharing your thoughts with us!

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Two Secrets to Successfully Marketing Your Book

Recently, I attended a workshop on LinkedIn about how to use the network effectively. Prior to starting the training the presenter mentioned that in addition to helping clients with marketing, he had also written a children’s book. As someone who has written six (soon to be seven) children’s picture books, I was interested. After thumbing through his book, I asked if he knew about a trendy bookstore down the street that had a children’s section and often had events for emerging authors. He answered that he knew it but that when he approached the owners they weren’t interested in his book because it was self-published. I didn’t tell him that the same bookstore carries my books. They are self-published as well. Want to know my secret? Continue reading

Too Much Is Not Enough

If you have an entrepreneurial spirit, chances are you like change. You like to shake things up. You don’t like to do the same thing over and over and over again. You like variety! And you hate feeling stuck.

Those are all excellent traits, but they come with a downside. How do I know? Because I have experienced both the upside and the downside of moving on.

Moving forward in your business can take you to great places. But moving on too quickly may mean that you never really get your message into the hearts and minds of the people you serve. And when it comes to marketing your book, moving on too quickly may mean that you are unintentionally sabotaging your book’s success.

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Author Q&A with Jen Forsthoff

I love all my authors. Truly.  I love that they are brave and generous enough to share their wisdom, experience, passion, knowledge, hopes, and imagination with the world. And each time a client becomes a brand-new author, I feel a little like a proud momma at graduation.

Jen Forsthoff makes me especially proud. Aside from being a joy to work with, Jen’s desire to help others is evident in every chapter of her new book, Chosen for Charlie. So imagine my delight when I received a text with a picture of her and sweet little Charlie holding the first copy of their book. Continue reading

Do I Have Anything New to Say?

What can I say that’s new or different from anything that’s already out there?

I hear this question weekly from people who want to write a book and share their stories. They worry that, with all the books, all the blog posts, and all the magazine articles that have already been written, their messages will sound like everyone else’s. Continue reading

Tips for Successful Writing Teams

Writing is very often a solitary task. We think and write in solitude. We rethink and revise the confines of the booth at the local coffee shop or home office. Alone.

That aloneness allows for productivity, banging out words and clarifying thoughts as they turn into words on the screen. But working with others is a unique experience that may help you become an even better writer. Continue reading

Don’t Wait Until the Book is Finished to Plan Your Launch

When I wrote my first book, Do No Work, I knew nothing about marketing. I thought announcing the book on my blog and emailing some friends and family on my list was enough for it to sell.

After I did those things, I expected to relax—champagne glass in one hand, cigar in the other—and watch the sales roll in. Every time I clicked refresh on my sales page the numbers would increase exponentially in some sort of impossible yet glorious parabolic curve. Continue reading

How to Choose a Title for Your Book

Books are judged by their covers. Authors know that. It’s why self-published authors spend weeks or even months—getting their covers just right. A traditionally published author doesn’t always have the freedom to choose and nitpick every detail of his or her cover, but the publishing house’s design and marketing teams likely spend even more time creating a cover that will sell. Colors, images, and font choices are all important, but a great cover begins with a great title. In fact, your book’s title may be even more important than the design you choose for your cover.
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I’ll Put It on the Internet

It’s a phrase I hear almost daily from someone who has an idea for a business: “I’ll put it on the Internet.” I am flabbergasted by the number of seemingly reasonable, intelligent people who think that all they have to do is put their product or service “on the Internet” and then just wait for the money to roll in.

The opportunity of the Internet is that everyone buying anything goes there, whether it’s in the consumer arena or business to business. The great and almost incomprehensible challenge of the Internet is that everyone is also on there trying to sell something. It is the most crowded market in the universe.

The easy part is getting on the Internet. The hard part is having anyone know that you’re there. Everyone’s gaming the same search machines and using the same key words. It’s easy to be invisible in such a crowded space. Continue reading