Not long ago, I was coaching an entrepreneur who wanted to write a book. Every time I inquired about her progress, there was very little to show. She kept procrastinating and simply couldn’t follow through with the writing activities and prompts. She was perfectly clear about the topic she wanted to write about and knew the audience for her book. Her lack of enthusiasm for getting the book done and in print puzzled me.
“What’s really holding you back?” I asked.
“There’s so many books out there by experts. I don’t feel like I’m an expert enough on that topic. Who am I to write this kind of book?”
When most people think about publishing a book, they think about getting an agent, or submitting a proposal, or figuring out self-publishing (or what’s also known as indie-publishing). But before you get there, in fact to HELP you get there, you have to get great at sharing your message.
It may sound silly, or too simple, but to succeed with publishing you have to actually share your message. And that can be scary!
I remember the first paying article I ever turned in to an editor. It was actually on paper, and as I handed it over to the editor, my hands were shaking so badly that the paper rattled. The article wasn’t personal; it was an assigned piece. I don’t remember the topic, but I do remember the feeling of being vulnerable and putting my words and myself out there for someone else to edit, critique and comment on.
Jane Atkinson is a pro at helping speakers launch their careers. In this interview for Jane’s Wealthy Speaker Podcast, she and I talk about the different ways you can use a book to build credibility and expand your reach. Listen in… and then start writing!
Recently, I attended a workshop on LinkedIn about how to use the network effectively. Prior to starting the training the presenter mentioned that in addition to helping clients with marketing, he had also written a children’s book. As someone who has written six (soon to be seven) children’s picture books, I was interested. After thumbing through his book, I asked if he knew about a trendy bookstore down the street that had a children’s section and often had events for emerging authors. He answered that he knew it but that when he approached the owners they weren’t interested in his book because it was self-published. I didn’t tell him that the same bookstore carries my books. They are self-published as well. Want to know my secret?
Author Webinar: 3 Ways to Monetize Your Message
Maybe you’ve invested a lot of time, energy and money into writing and publishing your book—and you need to recoup your expenses.
Or maybe you’re wondering if you can afford to publish and market a book.
Either way, this webinar is for you!
Jen McDonough and Erin K. Casey are hosting a webinar Wednesday, May 25 to help you monetize your message and use it to boost your income.
What if you and your book are “not about the money”? Why should you care about earning more when all you really care about is sharing your message and helping people? Consider this: the more you earn, the more people you can help.
With this webinar, you’ll learn a few effective and legitimate (a.k.a. non-sleazy) ways to monetize your message. And as always, we’ll have the chat room open for questions.
Space is limited, so go ahead and reserve your spot on the webinar. You’ll receive a recording after the call, so sign up even if you know can’t attend live. BTW, this isn’t a marathon webinar. We get that you’re busy, which is why we’ll keep this session to about 30 minutes.
Just a little background on your hosts:
Erin K. Casey is an author and ghostwriter of 7 books. She’s a book coach who takes authors (30+ and counting!) through the publishing process—from crafting a powerful message to packaging that message in a beautiful, professionally produced book. Her passion is helping people share their message by creating books that get awesome reviews and build credibility.
Jen McDonough is a 4x author who has developed a speaker’s platform that has taken her all across the country. As a resilience coach, she helps people pull the very best out of themselves. One of her passions is helping authors and speakers build platforms so they can effectively share their messages.
Wednesday, May 25 at 11 a.m CST
See you soon!
What You Need to Know before You Write Your Book
Free / Live Webinar – Tuesday, May 17
Join me and Jen McDonough (a.k.a. The Iron Jen) to learn what you need know before you write your book. Why? Getting started right makes it easier to keep going!
See you soon!
It’s a phrase I hear almost daily from someone who has an idea for a business: “I’ll put it on the Internet.” I am flabbergasted by the number of seemingly reasonable, intelligent people who think that all they have to do is put their product or service “on the Internet” and then just wait for the money to roll in.
The opportunity of the Internet is that everyone buying anything goes there, whether it’s in the consumer arena or business to business. The great and almost incomprehensible challenge of the Internet is that everyone is also on there trying to sell something. It is the most crowded market in the universe.
The easy part is getting on the Internet. The hard part is having anyone know that you’re there. Everyone’s gaming the same search machines and using the same key words. It’s easy to be invisible in such a crowded space.
A Twitter follower asked me the above question the other day, and her inquiry sparked a blog post. What do you write about when you haven’t endured some sort of crisis? Is disaster a prerequisite for a good story?
I remember sitting in a conference and getting a little ticked off as I listened to a publishing house editor promote the idea that the best and only way to write is from one’s pain—not discomfort or struggle but tragic, devastating pain. Without that kind of pain, she suggested, it wasn’t possible to be an excellent writer.