Want to publish a book? Do this first.

When most people think about publishing a book, they think about getting an agent, or submitting a proposal, or figuring out self-publishing (or what’s also known as indie-publishing). But before you get there, in fact to HELP you get there, you have to get great at sharing your message.

It may sound silly, or too simple, but to succeed with publishing you have to actually share your message. And that can be scary!

I remember the first paying article I ever turned in to an editor. It was actually on paper, and as I handed it over to the editor, my hands were shaking so badly that the paper rattled. The article wasn’t personal; it was an assigned piece. I don’t remember the topic, but I do remember the feeling of being vulnerable and putting my words and myself out there for someone else to edit, critique and comment on.

Are You Ready to Write Your Book?

Erin Casey talks with Jane Atkinson on the Wealthy Speaker Podcast

 

janeatkinsonpodcast

Jane Atkinson is a pro at helping speakers launch their careers. In this interview for Jane’s Wealthy Speaker Podcast,  she and I talk about the different ways you can use a book to build credibility and expand your reach. Listen in… and then start writing!

Two Secrets to Successfully Marketing Your Book

Author Lynne Watts asks if your ideal buyers know, like and trust you?

Recently, I attended a workshop on LinkedIn about how to use the network effectively. Prior to starting the training the presenter mentioned that in addition to helping clients with marketing, he had also written a children’s book. As someone who has written six (soon to be seven) children’s picture books, I was interested. After thumbing through his book, I asked if he knew about a trendy bookstore down the street that had a children’s section and often had events for emerging authors. He answered that he knew it but that when he approached the owners they weren’t interested in his book because it was self-published. I didn’t tell him that the same bookstore carries my books. They are self-published as well. Want to know my secret?

Author Webinar: 3 Ways to Monetize Your Message

webinar - earn more with your messageMaybe you’ve invested a lot of time, energy and money into writing and publishing your book—and you need to recoup your expenses.

Or maybe you’re wondering if you can afford to publish and market a book.

Either way, this webinar is for you! 

Jen McDonough and Erin K. Casey are hosting a webinar Wednesday, May 25 to help you monetize your message and use it to boost your income.

What if you and your book are “not about the money”? Why should you care about earning more when all you really care about is sharing your message and helping people? Consider this: the more you earn, the more people you can help. 

With this webinar, you’ll learn a few effective and legitimate (a.k.a. non-sleazy) ways to monetize your message. And as always, we’ll have the chat room open for questions.

–>Click Here to Reserve Your Spot<–

Space is limited, so go ahead and reserve your spot on the webinar. You’ll receive a recording after the call, so sign up even if you know can’t attend live. BTW, this isn’t a marathon webinar. We get that you’re busy, which is why we’ll keep this session to about 30 minutes.

Just a little background on your hosts:

ErinKCaseyErin K. Casey is an author and ghostwriter of 7 books. She’s a book coach who takes authors (30+ and counting!) through the publishing process—from crafting a powerful message to packaging that message in a beautiful, professionally produced book. Her passion is helping people share their message by creating books that get awesome reviews and build credibility. 

 

Jen McDonough from www.TheIronJen.comJen McDonough is a 4x author who has developed a speaker’s platform that has taken her all across the country. As a resilience coach, she helps people pull the very best out of themselves. One of her passions is helping authors and speakers build platforms so they can effectively share their messages.

 

–>Join us on the webinar!<–

Wednesday, May 25 at 11 a.m CST

See you soon!

What You Need to Know before You Write Your Book

Free / Live Webinar – Tuesday, May 17

Join me and Jen McDonough (a.k.a. The Iron Jen) to learn what you need know before you write your book. Why? Getting started right makes it easier to keep going!

Sign up here –> http://bit.ly/1TzWxAU

What You Need to Know before You Write Your Book

See you soon!

Author Q&A with Jen Forsthoff

Sharing Her Story to Help Others

I love all my authors. Truly.  I love that they are brave and generous enough to share their wisdom, experience, passion, knowledge, hopes, and imagination with the world. And each time a client becomes a brand-new author, I feel a little like a proud momma at graduation.

Jen Forsthoff makes me especially proud. Aside from being a joy to work with, Jen’s desire to help others is evident in every chapter of her new book, Chosen for Charlie. So imagine my delight when I received a text with a picture of her and sweet little Charlie holding the first copy of their book.

Do I Have Anything New to Say?

How to add to the conversation in a crowded book market.

What can I say that’s new or different from anything that’s already out there?

I hear this question weekly from people who want to write a book and share their stories. They worry that, with all the books, all the blog posts, and all the magazine articles that have already been written, their messages will sound like everyone else’s.

I’ll Put It on the Internet

Joe Calloway explains why being online isn't a marketing strategy.

It’s a phrase I hear almost daily from someone who has an idea for a business: “I’ll put it on the Internet.” I am flabbergasted by the number of seemingly reasonable, intelligent people who think that all they have to do is put their product or service “on the Internet” and then just wait for the money to roll in.

The opportunity of the Internet is that everyone buying anything goes there, whether it’s in the consumer arena or business to business. The great and almost incomprehensible challenge of the Internet is that everyone is also on there trying to sell something. It is the most crowded market in the universe.

The easy part is getting on the Internet. The hard part is having anyone know that you’re there. Everyone’s gaming the same search machines and using the same key words. It’s easy to be invisible in such a crowded space.

What Do You Write about if Life Is Good?

“I notice that many folks have a disaster in their past. Almost like a requirement these days. What to do if all has been ok?”

A Twitter follower asked me the above question the other day, and her inquiry sparked a blog post. What do you write about when you haven’t endured some sort of crisis? Is disaster a prerequisite for a good story?

I remember sitting in a conference and getting a little ticked off as I listened to a publishing house editor promote the idea that the best and only way to write is from one’s pain—not discomfort or struggle but tragic, devastating pain. Without that kind of pain, she suggested, it wasn’t possible to be an excellent writer.

Baloney.

Five Ways to Recharge after Publishing a Book

You've poured everything into your writing. Now what? Creativity Coach Addie K. Martin has a few suggestions.

Last summer, after submitting the final manuscript for my book, I felt completely drained. While part of me was elated for having completed an eight month labor of love, other parts felt depleted. I poured everything into my book, and then the project was over.