I loved watching my friend Terri Sjodin on Today this morning promoting Scrappy: A Little Book About Choosing to Play Big. As I watched, I noticed a few things she did extremely well. Here are a four quick nuggets from her interview that may help you promote your book:
- She never says “buy my book!” (There’s no better way to turn off listeners and ensure you won’t be invited back.)
- Instead, she appeals to the audience’s need to connect with interviewers by offering valuable advice. When you do an interview about your book, the interviewer and audience don’t really want to know about you or your book. They want to know how you and your book can help them. They’re asking WIIFM (what’s in it for me). That’s what the conversation needs to be about.
- She drops the name of her book into the conversation naturally–smart and Scrappy!
- Her book came out in August 2016 and she’s still promoting it! SUPER Smart. The message: Keep sharing your message–and then share it again and again!
Recently, I attended a workshop on LinkedIn about how to use the network effectively. Prior to starting the training the presenter mentioned that in addition to helping clients with marketing, he had also written a children’s book. As someone who has written six (soon to be seven) children’s picture books, I was interested. After thumbing through his book, I asked if he knew about a trendy bookstore down the street that had a children’s section and often had events for emerging authors. He answered that he knew it but that when he approached the owners they weren’t interested in his book because it was self-published. I didn’t tell him that the same bookstore carries my books. They are self-published as well. Want to know my secret?
Author Webinar: 3 Ways to Monetize Your Message
Maybe you’ve invested a lot of time, energy and money into writing and publishing your book—and you need to recoup your expenses.
Or maybe you’re wondering if you can afford to publish and market a book.
Either way, this webinar is for you!
Jen McDonough and Erin K. Casey are hosting a webinar Wednesday, May 25 to help you monetize your message and use it to boost your income.
What if you and your book are “not about the money”? Why should you care about earning more when all you really care about is sharing your message and helping people? Consider this: the more you earn, the more people you can help.
With this webinar, you’ll learn a few effective and legitimate (a.k.a. non-sleazy) ways to monetize your message. And as always, we’ll have the chat room open for questions.
Space is limited, so go ahead and reserve your spot on the webinar. You’ll receive a recording after the call, so sign up even if you know can’t attend live. BTW, this isn’t a marathon webinar. We get that you’re busy, which is why we’ll keep this session to about 30 minutes.
Just a little background on your hosts:
Erin K. Casey is an author and ghostwriter of 7 books. She’s a book coach who takes authors (30+ and counting!) through the publishing process—from crafting a powerful message to packaging that message in a beautiful, professionally produced book. Her passion is helping people share their message by creating books that get awesome reviews and build credibility.
Jen McDonough is a 4x author who has developed a speaker’s platform that has taken her all across the country. As a resilience coach, she helps people pull the very best out of themselves. One of her passions is helping authors and speakers build platforms so they can effectively share their messages.
Wednesday, May 25 at 11 a.m CST
See you soon!
When I wrote my first book, Do No Work, I knew nothing about marketing. I thought announcing the book on my blog and emailing some friends and family on my list was enough for it to sell.
After I did those things, I expected to relax—champagne glass in one hand, cigar in the other—and watch the sales roll in. Every time I clicked refresh on my sales page the numbers would increase exponentially in some sort of impossible yet glorious parabolic curve.
Books are judged by their covers. Authors know that. It’s why self-published authors spend weeks or even months—getting their covers just right. A traditionally published author doesn’t always have the freedom to choose and nitpick every detail of his or her cover, but the publishing house’s design and marketing teams likely spend even more time creating a cover that will sell. Colors, images, and font choices are all important, but a great cover begins with a great title. In fact, your book’s title may be even more important than the design you choose for your cover.
It’s a phrase I hear almost daily from someone who has an idea for a business: “I’ll put it on the Internet.” I am flabbergasted by the number of seemingly reasonable, intelligent people who think that all they have to do is put their product or service “on the Internet” and then just wait for the money to roll in.
The opportunity of the Internet is that everyone buying anything goes there, whether it’s in the consumer arena or business to business. The great and almost incomprehensible challenge of the Internet is that everyone is also on there trying to sell something. It is the most crowded market in the universe.
The easy part is getting on the Internet. The hard part is having anyone know that you’re there. Everyone’s gaming the same search machines and using the same key words. It’s easy to be invisible in such a crowded space.
You want the world—or at least your niche—to know about your book, but how do you get the message out? Interviews, particularly radio shows and podcasts, can be an extremely effective medium for spreading the word.
I get that. I know that interviews are important, but they also make me a little nervous. As a writer, I’m generally on the other side of the conversation—the side asking the questions. I want to get better at being interviewed, and I know I’m not alone in that desire. That’s why I asked Tim Knox, host of Interviewing Authors, to share his advice on how to give a great interview.
Sounds so glamorous. I remember the first time I turned down an invitation to lunch with the words “Oh, I can’t… I’m writing today.”
“Really?” my friend Laurie replied, “what an awesome way to spend the day! I can’t wait to read your book!”
Nodding and smiling, I left her fantasy intact. I knew in my heart a “writing day” wasn’t just creativity flowing but sometimes meant hours of starting at the cursor blinking and trying to string some words together in a semblance of creativity, thought and inspiration. The myriad of other tasks on my to-do list wrestled with my discipline to actually write. It’s a sad state of affairs when cleaning the bathroom looks more enticing than squeezing out another paragraph from a very dry well.
As a two-time self-published author, I tell people writing the book is the easy part. Marketing it, that’s the hard part. There seems to be no right or wrong answer on which route to take.
Before I published my first book, I looked into all kind of expert advice. Some claimed giving away your book for free for a few days was key to success. Then I talked to others who told me not to do give it away but to price it high. Some suggested to price it at 99 cents. Plus, of course, there’s the matter of trying to decide between Amazon KDP Select or just Amazon KDP.
We all want our books to be successful. We want to help and inspire people. And, of course, we want to claim that bestseller spot while making a decent income in the process.