Get Scrappy with Your Book Promotion

Taking Notes from author Terri Sjodin's Interview on Today

I loved watching my friend Terri Sjodin on Today this morning promoting Scrappy: A Little Book About Choosing to Play Big. As I watched, I noticed a few things she did extremely well. Here are a four quick nuggets from her interview that may help you promote your book:

  1. She never says “buy my book!” (There’s no better way to turn off listeners and ensure you won’t be invited back.)
  2. Instead, she appeals to the audience’s need to connect with interviewers by offering valuable advice. When you do an interview about your book, the interviewer and audience don’t really want to know about you or your book. They want to know how you and your book can help them. They’re asking WIIFM (what’s in it for me). That’s what the conversation needs to be about.
  3. She drops the name of her book into the conversation naturally–smart and Scrappy!
  4. Her book came out in August 2016 and she’s still promoting it! SUPER Smart. The message: Keep sharing your message–and then share it again and again!

 

Erin K. Casey is the founder and chief instigator at My Writers’ Connection, a company that offers publishing assistance, ghostwriting, editing and design services as well as coaching to authors, leaders, coaches and speakers. She is an author, editor, and book coach and is the editor for SUCCESS Media's SUCCESS on Demand Book Reviews.
Need help getting started on your book? Check out Erin’s DIY 8 Weeks to Authorship program or request info for personal book coaching.

Please note: I reserve the right to delete comments that are offensive or off-topic.

Leave a Reply

Your email address will not be published. Required fields are marked *