How to Give a Great Interview

Tim Knox Shares Expert Advice for Being a Podcast Guest

You want the world—or at least your niche—to know about your book, but how do you get the message out? Interviews, particularly radio shows and podcasts, can be an extremely effective medium for spreading the word.

I get that. I know that interviews are important, but they also make me a little nervous. As a writer, I’m generally on the other side of the conversation—the side asking the questions. I want to get better at being interviewed, and I know I’m not alone in that desire. That’s why I asked Tim Knox, host of Interviewing Authors, to share his advice on how to give a great interview.

A talk radio host, syndicated columnist, and Amazon bestselling author, Tim interviews authors across all genres and success levels. His podcast focuses on the process of writing and publishing, from having a spark of an idea to becoming a successfully-published author.

In this interview, I turned the tables and ask Tim the questions. You’ll want to take notes as he shares:

  • Why podcasts and media interviews are effective as a way for authors to market their books.
  • How to prepare the interviewer for the interview.
  • How to prepare yourself for the interview.
  • Why authors need to get excited about sharing their books—and how to do so without sounding phony.
  • What you should never do if you want to be invited back.
  • Why you’ve got to get over the fear of selling your book.
  • What to do when/if the interviewer throws a curve ball and asks a question you’re not prepared to answer.
  • How to maximize the marketing power of your interview. (Tip: Ask for the MP3 file.)

Listen now:


Free Download from Tim: 20 Tips for Doing Awesome Audio Interviews.

If you’re interested in a doing an interview with Tim that you can use as a promotional tool or if you’re an unpublished author who would like to be interviewed, check out Tim Knox’s “Interview You” program page.


Tim Knox - Interviewing AuthorsTim Knox is a sought-after corporate speaker and comedian, published author, talk radio host, syndicated business columnist, and serial entrepreneur. His unique perspective is enjoyed by thousands who listen to his radio show, read his books and columns, and hear him speak every year. Connect with him at

Image courtesy of kanate at

Erin K. Casey is the founder and chief instigator of My Writers’ Connection, a company offering publishing assistance, ghostwriting, editing and design services as well as coaching to authors, leaders, coaches and speakers. She worked as a magazine editor for 10+ years with SUCCESS Media before finding her home among the books. She's written millions of words and helped bring more than 100 books to print. When she isn't at her computer, she spends her time hanging out with her family and traveling as much as possible.

Need help getting started on your book? Check out Erin’s DIY 8 Weeks to Authorship program or request info for personal book coaching.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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2 thoughts on “How to Give a Great Interview

    • Thanks, Angela. I’m glad you found it helpful! Tim’s advice is excellent!