Ready, Set, Book Launch!

My new book is available now on Kindle and the hard copy is with the printer. (YAY!!)Get-Personal-3dimage-small

Now the real work begins! Marketing. Ugh. I mean, yay!!

I thought it might be helpful on this site to document what I’m doing… what’s working and what isn’t.

Let me be honest, the marketing part of indie-publishing can be bit overwhelming to me. With so many experts and so much advice it’s hard to know where to start.

To prevent overload syndrome (aka analysis paralysis), I’ve chosen to use Michael Hyatt’s Platform and Guy Kawasaki and Shawn Welch’s APE: Author, Publisher, Entrepreneur as my guide books.

Progress to date: 

Endorsements: Requested seven and received four. (That’s what I get for asking during the last two weeks of school. Should have worked on that earlier.)

Book website: complete (mostly).  ShareYourFaithStory.net

The hardest part for me on this was the Media Resources page. It feels a little like it’s “all about me,” ugh. But I’m following Hyatt’s advice as closely as possible. I still need to add the suggested tweets for readers.

Amazon Author Central: updated with new book and revised bio.

GoodReads.com: requested and received an author account. Now to complete the profile.

Email Campaign: Today (5/30/2014) I’ve begun emailing friends and business contacts to ask them to review the book on Amazon.

Below is the copy I’m sending people. (By the way, if you’re interested in helping spread the word  by being on my launch team, email me and I’ll send you a PDF for review.)

Now it’s time to get back to work. I hope this info is helpful for you as you work on  your own book marketing plans. I’d love to hear what’s worked well for you, leave a comment below to share your book launch tips.


Hi [name]

I’m writing because my new book is available now on Kindle. (YAY!!)

The book, Get Personal: The Importance of Sharing Your Faith Story, offers both encouragement and practical guidance on how (and why) to speak up about the ways God is active in our lives today.

  • It isn’t about being a missionary or an evangelist, or trying to convince or convert people.
  • It IS about developing real relationships with people, and then sharing the simple and significant difference that knowing Jesus has made in your life. (I’ve included a bit more info about the book below.)

I’m looking for people to help spread the word about Get Personal. What does that involve, exactly? It’s simple!

Step 1: Let me know if you’d like to help. Message me on 48days.net or send me an email at erin@erin-casey.com.

Step 2: I will send you a free PDF of Get Personal.

Step 3: Read it and post an honest review on Amazon within the next week. (Don’t worry, the book is short!)

  • If you enjoy reading Get Personal and find it helpful (I hope you do!), here are a few other ways you can help spread the word:
  • Tell your friends (in real life and on Facebook, Twitter, Google+, etc.) about Get Personal.
  • Use the book as a small group study this summer. (Bulk discounts on paperback copies are available for orders of 10 or more by emailing info@gypsyheartpress.com. These will be available for purchase by June 17.)
  • Buy a copy for a friend or student who’s going on a mission trip this summer.
  • I’ll be posting pictures and quotes from the book on Facebook and other social media sites. If you like what you see, please click “share” so others can benefit.
  • If you post a review on a blog or other book review site, please send me the link so I can add it to the book’s site: ShareYourFaithStory.net.

I’m also lining up a blog tour and would be honored to write a post for your audience or to do an interview with you. Please email me at erin@erin-casey.com to schedule.

Get-Personal-3dimageMore about Get Personal: The Importance of Sharing Your Faith Story

Have you ever felt as if you wanted to speak up about your faith in Jesus, but didn’t know where to start?

I have.

When it comes to sharing my faith, I’ve often felt a disconnect between the passion of my heart and the words that fall haphazardly out of my mouth. I know what I believe; I just don’t always know how to say it. I am apt to stumble over my thoughts during a conversation with a person, and then after we’ve parted ways, my brain fills with all sorts of brilliant things I wish I’d said. Add in the self-inflicted stress that comes from my not wanting to botch opportunities to share something important—especially when it comes to matters of spiritual life and death—and too often I either stand there tongue-tied or offer an incoherent message that confuses people instead of enlightening or encouraging them.

That’s why I wrote Get Personal. I wanted to be able to have brief conversations that offered hope or sparked someone’s desire to know more about the Jesus I love. And I wanted to do it without sounding preachy, religious, weird, or like a goody-two-shoes. I also wanted to encourage other Christians to speak up about Jesus and the difference knowing Him makes in their lives. Through study and practice I’ve learned how our real-life stories can be a powerful, nonthreatening way to share our faith.

Why Stories?
For the past ten years, I’ve helped businesses and individuals tell their professional stories, and I’ve seen how people respond. As a tool, stories create interest and allow people to relate to the individuals who tell them. As the saying goes, “Facts tell, stories sell.”

The same is true for our faith stories. Facts are important and necessary—we should never omit sharing the Scriptures. But sometimes, allowing others to peek into our lives and see how God works in our hearts and guides us through challenges helps to make Him relevant and real today.

Stories of how God reaches into our lives today with love, grace, strength, healing, and hope remind us that He is alive and powerful—and that He still wants all people to know Him.

  • But maybe you’ve been a Christian since childhood and you think your faith story isn’t all that exciting.
  • Or maybe you feel like your story is too personal to share.
  • Or perhaps you just don’t know exactly what to say or where to begin.

That’s where Get Personal comes in. This little book offers guidance on how to put what matters most into words that encourage others and glorify God. And through the process, you’ll be reminded of God’s love for you.

In Get Personal, you’ll learn:

  • Why we must share our faith stories.
  • What your personal faith stories are.
  • How to share your stories more effectively… and without sounding preachy, religious or just plain weird.
  • That you can be respectful of someone else’s worldview without wavering on your own.

You have a story to share that could help someone better understand who Jesus is and how knowing Him makes a difference. Get Personal will help you discover and share it.

Here’s what others are saying about Get Personal.

Erin K. Casey is the founder and chief instigator at My Writers’ Connection, a company that offers publishing assistance, ghostwriting, editing and design services as well as coaching to authors, leaders, coaches and speakers. She is an author, editor, and book coach and is the editor for SUCCESS Media's SUCCESS on Demand Book Reviews.
Need help getting started on your book? Check out Erin’s DIY 8 Weeks to Authorship program or request info for personal book coaching.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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