Andrea Waltz, coauthor of the sales book Go for No, posted a video this week that offers some great perspective on what it takes to be an overnight success as an author.
I encourage you to watch it—especially if you are feeling discouraged about your book’s progress or success.
She and her coauthor, Richard Fenton, worked for four years to sell the 5,000 copies of their book that they had ordered. They believed in their book’s message—plus they were financially invested and probably wanted to recoup their money. So they kept at it. They kept reaching out. They kept speaking to audiences and sharing their sales training, knowing that it could impact people’s lives.
But as Andrea notes in the video, book sales were an ongoing struggle. As good as its message was, the book just didn’t sell.Continue reading