The Never-Ending Marketing Game

Whether you published with a traditional house or are a self-published author, marketing is an ongoing process.

Creating a multifaceted marketing plan can include participating in contests, getting reviews, doing radio and TV interviews, selling in bulk, speaking to groups, attending book shows, and connecting with people through blogs and online forums. It can be time-consuming and tedious. But without a solid plan and consistent effort, your book is unlikely to get the attention it deserves. Continue reading

Writing the Book is Only the First Step

What a pleasure to speak with Joel Boggess of 4PointsCoaching.com about the adventure of writing!

Click here to listen to the interview where you’ll hear Erin Casey talk with Joel about:

  • Branching out with your writing
  • Following your passion
  • Marketing your book
  • Increasing your income
  • How to combine work with pleasure

Want to join the adventure? Participate in a MyWritersConnection.com Workshop & Retreat.

Are You a Wannabe Traveler?

Millennium Bridge in front of the Tate Modern Museum in London, England

Do you love the idea of travel?

Does the thought of taking a weekend or a week to focus on your writing seem like a dream?

When Jenna and I were planning the London writers’ retreat, so many people commented, “I’d love to do that, but I can’t because….

“I can’t afford it.”

“I have to be home for family members.”

“I don’t have a passport.”

“I can’t be away that long.”

And on and on.

Here’s the truth: If you have a job and/or a family, it’s never easy to get away—even if getting away means secluding yourself at the local coffee shop for a few hours. Continue reading

Your Platform is Your Key to Publishing Success

What if a publisher sought you out and asked you to write a book? What a dream! But fortune like that only happens in the movies, right?

Not necessarily! Publishers approached business coach Carrie Wilkerson, aka The Barefoot Executive, because of her strong platform — they knew she had a following and that her audience would be excited to read her book.

In this guest blog, Carrie shares her advice for building your platform and gaining the credibility and visibility you need to be a successful author. Continue reading

How Do I Write That?

Does that sentence need a comma?

How do I write a press release? A book proposal? A novel?

Is it complement or compliment? Continuous or continual?

I write something almost every day. And almost as frequently, questions like those listed above cause me to pause. Continue reading

You’ll Never Find Time to Write

Oprah has her list of things she knows “for sure.”  One thing we know “for sure” is that the idea of finding time to write is a myth.  It’s unlikely that a free hour will ever tap you on the shoulder. And if an hour does magically appear and by some amazing coincidence you have nothing on your to-do list at that moment, your kids, spouse, boss or the good, ol’ television have something lined up for you to do. Continue reading

Boost Your Creativity

Snakes really aren’t my thing. So when I had the “opportunity” to hold this monster, my gut reaction was “blech!”

My husband on the other hand was thrilled to let this python twist around his arms. He has owned a number of pets that I would kill (or demand that someone else kill) rather than cage… spiders, snakes, scorpions and the like. I don’t consider those creatures pets; to me they’re creepy, crawly threats.

But it isn’t very often that I have the chance to hold a snake of this size. Thankfully. Continue reading

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