The Never-Ending Marketing Game
Whether you published with a traditional house or are a self-published author, marketing is an ongoing process.
Creating a multifaceted marketing plan can include participating in contests, getting reviews, doing radio and TV interviews, selling in bulk, speaking to groups, attending book shows, and connecting with people through blogs and online forums. It can be time-consuming and tedious. But without a solid plan and consistent effort, your book is unlikely to get the attention it deserves. Continue reading