When students identify themselves as makers, inventors, and creators, they discover powerful problem-solving and critical-thinking skills. Their imaginations and creativity will shape our future. John Spencer and A.J. Juliani’s LAUNCH process dares you to innovate and empower them.

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About the Book

We Need More Creative Schools

Something happens in students when they define themselves as makers and inventors and creators. They discover powerful skills—problem-solving, critical thinking, and imagination—that will help them shape the world’s future … our future.

If that’s true, why isn’t creativity a priority in more schools today?

Educators John Spencer and A.J. Juliani know firsthand the challenges teachers face every day: School can be busy. Materials can be scarce. The creative process can seem confusing. Curriculum requirements can feel limiting. Those challenges too often bully creativity, pushing it to the side as an “enrichment activity” that gets put off or squeezed into the tiniest time block.

We can do better. We must do better if we’re going to prepare students for their future.

LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student provides a process that can be incorporated into every class at every grade level … even if you don’t consider yourself a “creative teacher.” And if you dare to innovate and view creativity as an essential skill, you will empower your students to change the world—starting right now.

Look, Listen, and Learn
Ask Lots of Questions
Understand the Problem or Process
Navigate Ideas
Highlight What’s Working and Failing

Are you ready to LAUNCH?

Authors: ,
Genre: Teaching Methods & Materials
ISBN: 9780996989541
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About the Author
A J Juliani

A.J. Juliani is the author of The PBL Playbook, Empower: What Happens When Students Own Their Learning, LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student, Inquiry & Innovation in the Classroom, and Learning By Choice.
A.J. Juliani is a leading educator in the area of innovation, design thinking, and inquiry-based learning. Juliani has worked as a Middle and High School English Teacher, a K-12 Technology Staff Developer, educational consultant for ISTE; and educational speaker. A.J. is currently the Director of Learning and Innovation for Centennial School District.

A.J. is the author of books centered around student-agency, choice, innovative learning, and engagement. As a parent of four young children, A.J. believes we must be intentional about innovation in order to create a better future of learning for all of our students. You can connect with A.J. on his blog, "Intentional Innovation" (located at or through Twitter (@ajjuliani).

Disclosure of Material Connection: Some of the links in the page above are "affiliate links." This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."