Don’t Overlook the Obvious (Book Launch Update)
Just YESTERDAY I realized that my new book, Get Personal, wasn’t featured on my website. Hmmm, does that make sense?
I’d created a website for the book itself, but then while reading an email from Tim Grahl about author websites being the author’s name, it hit me: I have a personal site, and I’m not maximizing it. Talk about a “DOH!” moment.
So, two lessons here:
1) Don’t forget about the most obvious places to promote your book…. Like your own site.
2) Make sure your book is connected to your name. I’m happy for my book to have its own site; it’s the beginning of a series that I want to grow. But Get Personal, though complementary to, is separate from my personal brand. That said, it should have been on my personal site from the day the book launched (or before)!
With a blinding flash of mental clarity, I made sure to post an article about my book on my personal website. I’ve tied it into my brand and my focus for the site: helping people tell their stories. (To be fair, I’d created a partial draft post about the book at some point but then got distracted or busy and completely forgot about it.)
BTW – If you don’t know Tim Grahl and you have a book to promote, check him out. Yes, he offers products with a hefty-ish price tag, but he’s also super-generous with his free content. I purchased his book, Your First 1000 Copies, and am reading it now. (Watch for a review.)
Book Launch Progress to Date (see part 1 of this series here)
Amazon Reviews: Wow! I have to send out a big THANK YOU to the people who’ve posted reviews. It’s reaffirming to see that the comments mesh with the book’s intended purpose.
Email Introduction: I’m sending personal notes to ministry leaders. This is a slow & steady process because these people aren’t on my regular email list. They’re people I know, know of, or to whom I’ve been referred. The reward: A few people have emailed back to say that they’re considering the book for small group studies.
Book website: Complete!
GoodReads.com: It took a little work to get this set up because of the way my name appears as the author on my books. Having a middle initial with and without a period after it kept all of my books from showing up under one author page. A friendly librarian at GoodReads.com responded to my email and listed all the titles in one place. The page is now up and running at https://www.goodreads.com/ErinKCasey. The lesson: Consider how you want your author name to appear and then be consistent when you publish your books/ebooks.
What’s Next? Something I should have done first. (Yes, I’m learning as I go.) I have a small email list comprising writers, coaches, speakers, and experts who want to know more about writing and publishing. But this book falls into a different category in that it’s specifically written for Christians. So, I’m working on expanding my list.
One way I’m doing that is by offering a gift, the Get Personal Story Journal. <– click on the link to get yours. It’s designed to complement the book and help people discover stories from their past and recognize how God is working in their lives today.
I’m also lining up podcast and radio interviews to talk about why stories (about faith, life and/or business) are so effective as a means of sharing ideas.
I’d love your feedback and input. What’s worked well for your book launch?