When most people think about publishing a book, they think about getting an agent, or submitting a proposal, or figuring out self-publishing (or what’s also known as indie-publishing). But before you get there, in fact to HELP you get there, you have to get great at sharing your message.
It may sound silly, or too simple, but to succeed with publishing you have to actually share your message. And that can be scary!
I remember the first paying article I ever turned in to an editor. It was actually on paper, and as I handed it over to the editor, my hands were shaking so badly that the paper rattled. The article wasn’t personal; it was an assigned piece. I don’t remember the topic, but I do remember the feeling of being vulnerable and putting my words and myself out there for someone else to edit, critique and comment on.
Aaron Hogan holding his first copy of Shattering the Perfect Teacher Myth. An awesome moment for any author!
Blogging is one of those things that most authors, coaches and speakers know we “should” be doing. It helps us test our ideas. It allows us to gauge audience interest. It provides an opportunity to reflect on our experiences and explore new concepts. And it’s a practice that I have yet to master. That’s why I love to hear from people who are doing it well. Aaron Hogan included some great insights on the why and how of blogging in his new book, Shattering the Perfect Teacher Myth, and he graciously offered to share some of his thoughts on blogging here. He speaks from an educator’s viewpoint, but I believe his message is applicable to any field. If you’ve been thinking about blogging or about blogging more consistently, Aaron’s advice will help you find your voice, figure out what to write about, and fit it into your busy schedule.
Finding Your Blogging Voice
Everyone has experiences that are worth sharing. That includes you. (Yes, even with the excuses that just ran through your head.)
But it’s not enough to simply have some experiences that are worth sharing. Thomas Paine said, “I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection.” Make no mistake–blogging, or any other form of sharing your learning, is an act of bravery. I love that Paine isn’t saying that it’s brave because there’s a big audience waiting or because of what others might think. I think his claim recognizes how hard it is to thoughtfully reflect on our own experiences. What he’s talking about is disruptive.
It’s courageous. It’s risky, yet rewarding. Yet it’s surprisingly simple for you to pull off as a blogger.
I loved watching my friend Terri Sjodin on Today this morning promoting Scrappy: A Little Book About Choosing to Play Big. As I watched, I noticed a few things she did extremely well. Here are a four quick nuggets from her interview that may help you promote your book:
- She never says “buy my book!” (There’s no better way to turn off listeners and ensure you won’t be invited back.)
- Instead, she appeals to the audience’s need to connect with interviewers by offering valuable advice. When you do an interview about your book, the interviewer and audience don’t really want to know about you or your book. They want to know how you and your book can help them. They’re asking WIIFM (what’s in it for me). That’s what the conversation needs to be about.
- She drops the name of her book into the conversation naturally–smart and Scrappy!
- Her book came out in August 2016 and she’s still promoting it! SUPER Smart. The message: Keep sharing your message–and then share it again and again!
Jane Atkinson is a pro at helping speakers launch their careers. In this interview for Jane’s Wealthy Speaker Podcast, she and I talk about the different ways you can use a book to build credibility and expand your reach. Listen in… and then start writing!
Denis Sheeran is currently the Supervisor of Mathematics, grades K – 12 in Chatham, NJ and adjunct mathematics professor at the County College of Morris in Randolph, NJ. Denis has a B.A. in Mathematics Education, a Master’s in Educational Leadership, and is a Level 2 Google Certified Educator.
Prior to moving back to NJ, he taught high school mathematics for 13 years in Lake Forest, IL. Denis has provided professional development to schools and conferences across the country.
Thanks, Denis, for sharing your thoughts with us!
Recently, I attended a workshop on LinkedIn about how to use the network effectively. Prior to starting the training the presenter mentioned that in addition to helping clients with marketing, he had also written a children’s book. As someone who has written six (soon to be seven) children’s picture books, I was interested. After thumbing through his book, I asked if he knew about a trendy bookstore down the street that had a children’s section and often had events for emerging authors. He answered that he knew it but that when he approached the owners they weren’t interested in his book because it was self-published. I didn’t tell him that the same bookstore carries my books. They are self-published as well. Want to know my secret?
Author Webinar: 3 Ways to Monetize Your Message
Maybe you’ve invested a lot of time, energy and money into writing and publishing your book—and you need to recoup your expenses.
Or maybe you’re wondering if you can afford to publish and market a book.
Either way, this webinar is for you!
Jen McDonough and Erin K. Casey are hosting a webinar Wednesday, May 25 to help you monetize your message and use it to boost your income.
What if you and your book are “not about the money”? Why should you care about earning more when all you really care about is sharing your message and helping people? Consider this: the more you earn, the more people you can help.
With this webinar, you’ll learn a few effective and legitimate (a.k.a. non-sleazy) ways to monetize your message. And as always, we’ll have the chat room open for questions.
Space is limited, so go ahead and reserve your spot on the webinar. You’ll receive a recording after the call, so sign up even if you know can’t attend live. BTW, this isn’t a marathon webinar. We get that you’re busy, which is why we’ll keep this session to about 30 minutes.
Just a little background on your hosts:
Erin K. Casey is an author and ghostwriter of 7 books. She’s a book coach who takes authors (30+ and counting!) through the publishing process—from crafting a powerful message to packaging that message in a beautiful, professionally produced book. Her passion is helping people share their message by creating books that get awesome reviews and build credibility.
Jen McDonough is a 4x author who has developed a speaker’s platform that has taken her all across the country. As a resilience coach, she helps people pull the very best out of themselves. One of her passions is helping authors and speakers build platforms so they can effectively share their messages.
Wednesday, May 25 at 11 a.m CST
See you soon!
What You Need to Know before You Write Your Book
Free / Live Webinar – Tuesday, May 17
Join me and Jen McDonough (a.k.a. The Iron Jen) to learn what you need know before you write your book. Why? Getting started right makes it easier to keep going!
See you soon!
Be on the lookout for stories!
Analogies and allegories are great tools to help bring nonfiction your work to life. Too often, however, the same stories are repeated from book to book.
Break the trend by thinking beyond what you’ve read in a book or heard in a speech from others, and share what you have personally seen, felt or experienced.
Make note of everyday and unusual situations that could serve as illustrations for your message. The highlights and low points of your day can provide you with unique content to help make your book meaningful and original.
Take a moment right now to jot down something that’s happened to you recently and how it might relate to learning a lesson you want to share with others. Don’t have anything to write on? Get the Evernote app for your phone (I use the free version), and it will be waiting for you on your computer when you’re ready to turn those thoughts into a blog post or book chapter.
What did you do or see or hear this weekend that could inspire a story?