Author Webinar: 3 Ways to Monetize Your Message
Maybe you’ve invested a lot of time, energy and money into writing and publishing your book—and you need to recoup your expenses.
Or maybe you’re wondering if you can afford to publish and market a book.
Either way, this webinar is for you!
Jen McDonough and Erin K. Casey are hosting a webinar Wednesday, May 25 to help you monetize your message and use it to boost your income.
What if you and your book are “not about the money”? Why should you care about earning more when all you really care about is sharing your message and helping people? Consider this: the more you earn, the more people you can help.
With this webinar, you’ll learn a few effective and legitimate (a.k.a. non-sleazy) ways to monetize your message. And as always, we’ll have the chat room open for questions.
Space is limited, so go ahead and reserve your spot on the webinar. You’ll receive a recording after the call, so sign up even if you know can’t attend live. BTW, this isn’t a marathon webinar. We get that you’re busy, which is why we’ll keep this session to about 30 minutes.
Just a little background on your hosts:
Erin K. Casey is an author and ghostwriter of 7 books. She’s a book coach who takes authors (30+ and counting!) through the publishing process—from crafting a powerful message to packaging that message in a beautiful, professionally produced book. Her passion is helping people share their message by creating books that get awesome reviews and build credibility.
Jen McDonough is a 4x author who has developed a speaker’s platform that has taken her all across the country. As a resilience coach, she helps people pull the very best out of themselves. One of her passions is helping authors and speakers build platforms so they can effectively share their messages.
Wednesday, May 25 at 11 a.m CST
See you soon!
What You Need to Know before You Write Your Book
Free / Live Webinar – Tuesday, May 17
Join me and Jen McDonough (a.k.a. The Iron Jen) to learn what you need know before you write your book. Why? Getting started right makes it easier to keep going!
See you soon!
Be on the lookout for stories!
Analogies and allegories are great tools to help bring nonfiction your work to life. Too often, however, the same stories are repeated from book to book.
Break the trend by thinking beyond what you’ve read in a book or heard in a speech from others, and share what you have personally seen, felt or experienced.
Make note of everyday and unusual situations that could serve as illustrations for your message. The highlights and low points of your day can provide you with unique content to help make your book meaningful and original.
Take a moment right now to jot down something that’s happened to you recently and how it might relate to learning a lesson you want to share with others. Don’t have anything to write on? Get the Evernote app for your phone (I use the free version), and it will be waiting for you on your computer when you’re ready to turn those thoughts into a blog post or book chapter.
What did you do or see or hear this weekend that could inspire a story?
Writing is very often a solitary task. We think and write in solitude. We rethink and revise the confines of the booth at the local coffee shop or home office. Alone.
That aloneness allows for productivity, banging out words and clarifying thoughts as they turn into words on the screen. But working with others is a unique experience that may help you become an even better writer.
When I wrote my first book, Do No Work, I knew nothing about marketing. I thought announcing the book on my blog and emailing some friends and family on my list was enough for it to sell.
After I did those things, I expected to relax—champagne glass in one hand, cigar in the other—and watch the sales roll in. Every time I clicked refresh on my sales page the numbers would increase exponentially in some sort of impossible yet glorious parabolic curve.
Books are judged by their covers. Authors know that. It’s why self-published authors spend weeks or even months—getting their covers just right. A traditionally published author doesn’t always have the freedom to choose and nitpick every detail of his or her cover, but the publishing house’s design and marketing teams likely spend even more time creating a cover that will sell. Colors, images, and font choices are all important, but a great cover begins with a great title. In fact, your book’s title may be even more important than the design you choose for your cover.
It’s a phrase I hear almost daily from someone who has an idea for a business: “I’ll put it on the Internet.” I am flabbergasted by the number of seemingly reasonable, intelligent people who think that all they have to do is put their product or service “on the Internet” and then just wait for the money to roll in.
The opportunity of the Internet is that everyone buying anything goes there, whether it’s in the consumer arena or business to business. The great and almost incomprehensible challenge of the Internet is that everyone is also on there trying to sell something. It is the most crowded market in the universe.
The easy part is getting on the Internet. The hard part is having anyone know that you’re there. Everyone’s gaming the same search machines and using the same key words. It’s easy to be invisible in such a crowded space.